ealVu®  is a part of Rich Media Worldwide, LLC, is a privately held company that was formed in 2002. Today Rich Media Worldwide is a fast growing business that brings innovative products to the market with a series of patented and patent pending technologies including File Server Direct Connection (FSDC), online systems for creation, distribution and tracking of display and interstitial advertising, online rich media ad builder, and the RealVu® Advertising and Media Platform.

The RealVu® platform is a multifunctional on-line media and advertising manager for the delivery, tracking and reporting of advertising and media based on "Viewable impressions." Powered by FSDC (File Server Direct Connection)* technology, the RealVu® architecture involves the direct and closed communication between an ad module on a web page and a server-side database for the delivery of content and reporting of metadata which is collected by a client-side engine that is called the Correlator.

Because of this novel architecture, server log files are not involved in the tracking and reporting process. This eliminates reporting latency and many measurement limitations that can compromise the accuracy of as impression and click reporting, while delivering important ad measurement parameters such as "Time Viewed", "Individual Reach and Frequency", "Viewer Screen Display Resolutions", "Viewer Browser Window Dimensions" and "Scrolling Position." Also unique to RealVu® is the "Viewer-Side Snapshot;" A log-report that allows for creation of a snapshot for each individual viewable impression. This snapshot recreates, in miniature, each viewer experience at the moment a viewable impression was registered and shows the position of the ad on the page in the unique environment of the viewer, including the viewer's browser window and monitor screen dimensions and scroll position.

The patented RealVu® advertising distribution and tracking platform is the only ad server accredited by the Media Rating Council (MRC) that offers tracking of "Viewable Impression." A "Viewable Impression" is measured when the ad content is loaded, rendered and 60% of the ad surface area is within the visible area of a viewer's browser window on an in focus web page for at least one second.

The three top executives of Rich Media Worldwide, LLC are Brad Krassner, CEO; Nikolai Mentchoukov, CTO; Alan James Edwards, Executive Vice President.

The company is a Delaware LLC and its offices located in Miami Beach Florida with offices in Salt Lake City, Utah. You can contact us at (801) 278-9090 or email us.

Write to: 1521 Alton Rd # 824 Miami Beach Florida 33139


*File Server Direct Connection, United States Patent 7313590